The Attraction of Promo Codes
Online stores offer customers the convenience of shopping. You don’t have to leave your house in order to be able to shop for your needs. No more frills to take since everything is done virtually. In a virtual store you can place all your purchases in a shopping cart which should be checked before you go to the check out page. in the counter, it will as is usual calculate a total for the order including shipping and handling which is not typically done in physical shopping since you can carry it with you. In virtual shopping, items at shipped to your address. So after giving your card details you are done shopping.
And typical to all physical shopping expeditions, one normally gets attracted when they see those shops with red cards that says “sale”. This too, as we can see, has slowly mutated toward the virtual world by allowing the message to reach a wider latitude. Soon coupons represented items for sale, and these coupons were made available in newspaper and magazine and all you need to do is to cut out these and bring them to the store so that upon reaching the check-out counter you get the discount that you wanted. For a time though, this way was a great method to disclose “sale” offers that were instigated by a store a block away, so to speak.
Not long after that, the idea of convenience became inconvenient. Cutting them and carrying them with you, started to convey the many unpleasant experiences that is associated to it. And so some of these unpleasant experiences include a torn coupon, a coupon getting wet and becoming unreadable, a coupon that you can only use once, a lost coupon, and other such experiences.
Today, with inconveniences associated with physical coupons, there are now online coupons or codes you can use to get discounts from purchases. You on your check out before giving your payment details the site will ask you for a promo or coupon codes that they can apply to your purchases and get the discount that you wanted.
However, there are now some annoying disturbances that are popping out. In e-commerce today you get a dose of up selling and cross selling when you reach the check out page, similar to what you experience in the grocery store where the checkout counter is full of items that you might have forgotten to buy. If you have forgotten to purchase these things, then there they are for the taking.